The website of FuturePlay, a deep-tech venture capital firm. We created a brand identity that carries the firm's character across the whole site, and built with it an admin tool where the firm manages every label and piece of content itself, and a deal pipeline for investment proposals
0
Developers needed to publish
100%
Labels and content editable
1
Deal pipeline for proposals
KO · EN
Languages kept in step
PAIN
A site years behind the firm
FuturePlay had grown to support the full startup lifecycle, but its website stayed as it was years ago. The firm needed brand strategy and design that carried its identity and philosophy — and no agency familiar with the VC ecosystem did both branding and engineering well.
Structure
Brand and backstage as one problem
We took the brief as one problem, not two. The identity had to live in the site's own behaviour, not in a style guide; and the site had to keep pace with the firm without a developer in the loop. So the cursor became the brand's core metaphor, and every label and piece of content became something the firm edits itself.
System Design
A site, an admin tool, a deal pipeline
The brand identity is woven into the cursor, the hover states and the typography, visible across the site. Every label and every piece of content is edited and managed directly in the admin tool. An investment proposal management system handles deal flow in the same backstage.
Outcome
A brand asset that keeps evolving
The site is now a brand asset that grows with the market and the company. The firm updates its growing value continuously, without developers, and manages its investment proposals efficiently through its own system.
As the firm grows, the site changes with itwithout developers, at the firm's own pace







